Below are a few tips for submitting
music to magazines and web sites.
We hope you find them helpful.
Keep It Simple
effective submissions we get have
only a few pieces of info: artist
name, website address, release date
and a few "sounds like"
artists (ie: "you might like
this if you're into Radiohead and
Coldplay"). If there's even
remote interest, the editor will
usually listen or visit your site.
Long press releases with endless
amounts of information usually get
passed over, simply because we don't
have time to read them, and flowing
superfluous paragraphs about the
history of an artist mean a thing
to someone who has no interest in
reading it. Remember your goal:
spark enough interest to make the
editor open your package and actually
listen. That's step one.
You can include all the additional
info you want as long as the basics
are the first thing the editor sees.
Do you send
10 press releases a day? A week?
I will tell you honestly, they don't
get read...at least not by me. Try
to really give some thought before
sending something. Pay attention
to what kind of music the publication
or site usually covers...are you
sending a death metal artist to
a country music writer? I promise
it will not be opened, let alone
considered. Spend a few minutes
to learn if your music is the kind
of thing the publication might be
For the Masses
Sure a fancy
HTML message might look cool, but
the truth is, you need a lot of
things in your favor to do it right.
First, are you any good at formatting?
Second, are you sure that the recipient's
email program will be able to display
the message properly? Sometimes
a good bet is to send a nicely laid
out text message. It's to the point,
everyone can read it, and it won't
set off as many spam filters.